Blog
The Weber Shandwick Social Studies blog covers the latest in digital, social, and our own moves and shakes.
The Start-Up of You, The Start-Up of Us
Last week, I attended the launch party for my friend Ben Casnocha‘s new book, which he’s written with LinkedIn co-founder and entrepreneur Reid Hoffman. Mike Bloomberg hosted at his incredible townhouse on the Upper East Side, and guests included Barry Diller, Arianna Huffington, Dr. Oz,...read more
Jeremy Lin: Lessons in data, analytics & insights
Very few have been able to avoid being caught up in the Lin-credible wave of Lin-sanity that has swept New York City, the nation and the world. Jeremy Lin is a fascinating inspirational story of perseverance and triumph over adversity. Lest we forget, just a...read more
Social Media Week: #SMW12 So Far
From New York and Washington, D.C. to Cologne, Germany and Sao Paolo, Brazil, our team around the globe is swimming in Social Media Week 2012. Here’s a recap of what we’ve been up to so far, and what’s ahead for the next two days. In...read more
Social Media Week: We got it goin’ on
Next week sees the return of Social Media Week to cities around the world. What’s it all about? The blurb: Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and...read more
Social Commerce Summit: ROI & Content Tightly Linked
Earlier this week, I attended Business Insider‘s Social Commerce Summit, where Allyson Hugley, Weber Shandwick’s EVP of Measurement, Analytics & Insights, took part in a panel on social commerce ROI. (I live-tweeted the best comments from the entire day at @webershandwick, where they are archived.)...read more
Social Amplification an Oversight for Super Bowl Advertisers?
Super Bowl XLVI was supposed to contain the widest swath of social media in history, driving people to Facebook, to Twitter, and to YouTube non-stop. It had a social listening Command Center, staffed by 50+ people helping fans throughout Indianapolis and online with logistical as...read more
Crisis Management Isn’t A Game
Crisis management is a big deal here at Weber Shandwick’s office in Minneapolis. We love creating and running FireBell drills to give our clients a chance to see what it’s like to be in a crisis situation (without the actual hordes of angry consumers). Today...read more
Keeping Your App From Obscurity
The world’s one millionth app went live in December 2011. A few well-known ones, such as Evernote or Angry Birds, have been downloaded tens or hundreds of thousands of times. Most of the others, though – the vast majority – languish in obscurity. According to...read more
Philip Glass & the Digital/Social Orchestra
Last night, I was privileged to be in the audience at sold-out Carnegie Hall for composer Philip Glass’ 75th birthday concert. His Symphony No. 9 had its US premier during the performance, and it was – as Glass had promised – big and unrelenting. Watching...read more
Superb digital talent has a home at Weber Shandwick
Weber Shandwick’s team of digital and social media specialists is growing, but it can be challenging to find the right people who have the skills, talent, and enthusiasm to contribute to what we do. Jason Wellcome, SVP of digital in our New York office, recently...read more